Baguette Express - London

About the Business

Baguette Express London Limited is an opportunity to acquire an exciting fledgling Regional Master Licence for one of the most populated parts of the UK.

The Master Franchise territory for Greater London encompasses all the areas within the M25 and also includes an extension to the west taking in Maidenhead, Slough and Guildford.

The estimated population within the territory is well over 8 million people.

The brand is already established within the region and the prospective Regional Master Franchisor will be able to invest & grow the region through opening company operated units and sales to individual franchisees.

It is estimated the territory will support in excess of 200 units so the opportunity provided by this resale is huge.

Who Is The Franchisor

Baguette Express provides a new and alternative approach to healthy snacking with well-priced fresh food and baguettes through a network of individual and Regional Franchisors from its launch in 2004 Baguette Express now has over 60 franchised units throughout the UK.

Research indicates that sales in the retail sandwich market are upwards of £3.6 billion a year. With UK consumers continuing to work long hours and take short lunch breaks, the inherent convenience of the baguette fits in well with such a lifestyle.

Baguette Express is aimed primarily at young professionals, students and office workers. The business works well in city centre and smaller town locations where it competes well with other major brands.

The key selling point of the Baguette Express business is the approach of using fixed prices for the core products of baguettes and paninis. Customers do not have to face the confusion of working out how the products are priced or worry about extra fillings costing too much. Baguette Express offers a flexible and good value product, building up a long-term relationship with its customers.

This approach means simple menu boards, no complex pricing processes, simplified till systems, staff that are confident and customers comfortable about knowing what they will be charged at the till.

Other operations of this type charge for individual fillings so that the customer may be charged a different amount each visit for essentially the same product line depending on the filling they choose. The Baguette Express approach is clearly the winner here.

The environment which Baguette Express have created within their outlets allows for the quick service customer to be served and leave and also caters for those customers who wish to sit in comfortable surroundings to enjoy their purchase.

Price Information

Baguette Express - Regional Master Licence for London is available to offers in the region of £100,000, please be aware that this a franchise and there will be extra costs on top of the sale price.

What To Do Next

A full prospectus of sale is available following the signing of a non-disclosure agreement. Please do not contact the franchisee directly about the sale of this business as the staff may not be aware that the business is for sale.

If you are interested in this business or any of the other businesses on our site, please add them to the enquiry list for more information.

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Does This Sound Of Interest?

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