activ Franchise Case Study – Mark Rouvray

We speak with activ Franchisee Mark Rouvray.

What were your reasons behind initially researching starting your own business and specifically a franchise business?

“I had worked in a corporate environment for 20 years with large companies. But I had always wanted to work with small businesses where I could utilise my experience and skills to help advise and support them to develop their potential. 

I also wanted to do something that was more hands-on, creative and with a visible end-product which achieved results.”

What was it that appealed to you about activ Digital Marketing Franchise?

“I liked the fact that there was the technical support team and backup available when things don’t go to plan. This would allow me to focus on the client relationships without worrying too much about the inner-workings of the underlying technology.”

How did you find the start-up process in getting your business off the ground?

“activ provided a good introduction. This was to both the marketing and technical side of the business and they were available for any start-up related support.

Having other franchisees all working to the same processes and systems provided a great support network too.”

With your business now 13 years old, how have you found being a franchisee? Would you recommend this to others in a similar position?

“For me, the franchise opportunity gave me the incentive to start my own business. I have been able to grow my business over the years, seeing both an increase in clients and a wider range of services that I am able to offer with the support of head office.

I enjoy being my own boss and having the flexibility to achieve a better work-life balance than I could ever do in my old corporate life.”

Do you have any words of wisdom for other budding entrepreneurs considering a franchise option?

“The franchise provides the opportunity to make an accelerated start in your own business. Be prepared to learn and develop as you go and utilise the tremendous experience already within the head office technical and marketing teams as well as the network of existing and long-standing franchisees.”